Post by account_disabled on Dec 3, 2023 22:58:14 GMT -5
Editorial calendars come in all shapes and sizes. The number of categories in the editorial calendar largely depends on individual or team needs, as well as the industry. The sections your calendar will have will be different if all your production is in-house or if it includes freelancers for content creation.
The following elements are important components of editorial calendars, but not all of them will necessarily apply to you, so choose and use them as you wish.
Title
A title is important for both a blogger and a large Country Email List company to ensure they are focused on the target buyer personas. Making sure your content provides value and focuses on your audience's needs is a necessity that applies to all businesses, large and small.
Adding titles to your editorial calendar also provides clarity around what you're working on and can also fuel inspiration for further content.
Content type
The type of content — such as a podcast, email, video, or guide — used to reach a particular audience is important to all marketers, as it clearly defines how the content is planned. Having this written down in your editorial calendar also helps you identify gaps in the types of content you're covering.
Having this field is especially useful for larger companies, where content is likely to be spread across a number of sections (lifestyle, travel, music, etc.). The lack of a column with content topics may make the calendar less clear to team members. You can go a step further and color code your sections for clarity.
Purchase phase
It may be useful to include in the editorial calendar the category relating to the purchasing phase and therefore to the point at which the audience is in the marketing funnel; this can help you monitor KPIs more effectively.
The following elements are important components of editorial calendars, but not all of them will necessarily apply to you, so choose and use them as you wish.
Title
A title is important for both a blogger and a large Country Email List company to ensure they are focused on the target buyer personas. Making sure your content provides value and focuses on your audience's needs is a necessity that applies to all businesses, large and small.
Adding titles to your editorial calendar also provides clarity around what you're working on and can also fuel inspiration for further content.
Content type
The type of content — such as a podcast, email, video, or guide — used to reach a particular audience is important to all marketers, as it clearly defines how the content is planned. Having this written down in your editorial calendar also helps you identify gaps in the types of content you're covering.
Having this field is especially useful for larger companies, where content is likely to be spread across a number of sections (lifestyle, travel, music, etc.). The lack of a column with content topics may make the calendar less clear to team members. You can go a step further and color code your sections for clarity.
Purchase phase
It may be useful to include in the editorial calendar the category relating to the purchasing phase and therefore to the point at which the audience is in the marketing funnel; this can help you monitor KPIs more effectively.