Post by Overall tone of reviews on Nov 25, 2023 2:18:21 GMT -5
You will likely lose foot traffic to your competitors who enjoy better visibility from ranking higher on the page.
Local searches are big business, too. Over 46% of all searches have a local search intent.
And over 75% of people who perform a local search end up visiting at least one of the businesses within 24 hours.
So, if you miss out on the chance to capitalize on relevant local searches, you could lose a lot of sales opportunities through the years.
How Local SEO Works
Local SEO largely works like normal searches in that the search engine matches keywords with relevant content. The ranking factors used to populate the results differ greatly from normal searches, however.
Google’s algorithm looks at the C Level Executive Email Lists location of the user, first and foremost, and compares it to nearby brands’ NAP citations. Then, the system matches the user’s search term to keywords that appear in each company’s Google My Business (GMB) profile and reviews.
Additional factors come into play in accurately ranking the results, such as:
Google Maps star rating
Social media shares
Total number of check-ins
Overall, brands must have a strong online presence and the following to back it up to maximize their appearance in local search results.
By making sure your brand can rank high for local queries, you’ll get to enjoy all the following benefits:
Get a big boost to the overall awareness of your brand
Increase foot traffic to your physical storefronts
Boost organic visitors to your brand’s website
Build strong connections with your target audience
Improve credibility with prospective and existing customers
With so many benefits up for grabs, you really cannot afford to ignore opportunities for local search engine optimization. If you don’t do it, your competitors will. So, don’t let them leave you in the dust.
Best Practices in Showing Up in Local Results
If you want to show up in local results, simply follow these four steps to start improving your search rankings.
1. Find Keywords with a Local Intent
To rank high on local searches, you definitely need a keyword map to help guide the way.
Start creating that map by researching keywords relevant to your brand using smart tools, like Semrush, SpyFu, or WordStream. Then, narrow down the list by only selecting the ones with local intent.
Local keywords typically contain location-based phrases. Sometimes, they may include other terms that indicate they want to find somewhere in the area, like “pizza near me” or “best pet stores nearby.
Local searches are big business, too. Over 46% of all searches have a local search intent.
And over 75% of people who perform a local search end up visiting at least one of the businesses within 24 hours.
So, if you miss out on the chance to capitalize on relevant local searches, you could lose a lot of sales opportunities through the years.
How Local SEO Works
Local SEO largely works like normal searches in that the search engine matches keywords with relevant content. The ranking factors used to populate the results differ greatly from normal searches, however.
Google’s algorithm looks at the C Level Executive Email Lists location of the user, first and foremost, and compares it to nearby brands’ NAP citations. Then, the system matches the user’s search term to keywords that appear in each company’s Google My Business (GMB) profile and reviews.
Additional factors come into play in accurately ranking the results, such as:
Google Maps star rating
Social media shares
Total number of check-ins
Overall, brands must have a strong online presence and the following to back it up to maximize their appearance in local search results.
By making sure your brand can rank high for local queries, you’ll get to enjoy all the following benefits:
Get a big boost to the overall awareness of your brand
Increase foot traffic to your physical storefronts
Boost organic visitors to your brand’s website
Build strong connections with your target audience
Improve credibility with prospective and existing customers
With so many benefits up for grabs, you really cannot afford to ignore opportunities for local search engine optimization. If you don’t do it, your competitors will. So, don’t let them leave you in the dust.
Best Practices in Showing Up in Local Results
If you want to show up in local results, simply follow these four steps to start improving your search rankings.
1. Find Keywords with a Local Intent
To rank high on local searches, you definitely need a keyword map to help guide the way.
Start creating that map by researching keywords relevant to your brand using smart tools, like Semrush, SpyFu, or WordStream. Then, narrow down the list by only selecting the ones with local intent.
Local keywords typically contain location-based phrases. Sometimes, they may include other terms that indicate they want to find somewhere in the area, like “pizza near me” or “best pet stores nearby.