Post by rfttytr on Sept 3, 2023 4:56:11 GMT -5
We already know that B2B thought leadership content influences perceptions of an organization and can deliver a measurable sales impact. Research from LinkedIn and Edelman for the 2021 B2B Thought Leadership Impact Study has found:
54% of decision-makers purchased a new product or americaemail.me/ service from an organization they had not previously considered buying after consuming thought leadership.
53% decided to increase the amount of business Phone Number List they were already doing with an organization.
However, there are plenty of other benefits of B2B thought leadership content that go beyond its ability to drive additional sales.
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Here are a few examples of some of America Cell Phone Number List these lesser-known benefits that come with creating high-quality thought leadership content. Make sure you’re taking advantage of them as part of your strategy.
Building Credibility and Trust without Direct Engagement
Research for B2B purchasing today frequently does not include direct engagement with the vendor.
Instead, buyers often engage with salespeople very late in the process. The vast majority (83%, according to a Gartner study) of what goes into a purchasing decision occurs outside of meeting with a supplier. This includes tasks such as researching independently (online and offline) and meeting with the buying group.
The increased amount of research companies are doing on their own into potential purchase decisions, combined with an ever-increasing reliance on remote or digital interactions, means building trust must become more of an asynchronous, always-on function.
Thought leadership content is an effective method of building that credibility and trust. Potential buyers read or view the content, develop a sense of the provider’s expertise in their field, and that aids them in their purchase decisions. Nearly two-thirds of buyers (64%) say that an organization's thought leadership
content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets
Building Brand Narratives Without Direct Promotion
Our survey revealed B2B buyers are generally turned off by content that is overly promotional or sales-driven.
When thought leadership content is done well, it provides valuable information that positions a company as a trailblazer in its field. With the content you develop, you can craft narratives that create interest and demand for your offering, and do so without ever having to directly promote your brand.
In short, the content speaks for itself about a given company’s expertise. Boosting it with paid promotion can bring the best of both worlds by expanding your relevant reach with a value-driven message.
54% of decision-makers purchased a new product or americaemail.me/ service from an organization they had not previously considered buying after consuming thought leadership.
53% decided to increase the amount of business Phone Number List they were already doing with an organization.
However, there are plenty of other benefits of B2B thought leadership content that go beyond its ability to drive additional sales.
Here are a few examples of some of America Cell Phone Number List these lesser-known benefits that come with creating high-quality thought leadership content. Make sure you’re taking advantage of them as part of your strategy.
Building Credibility and Trust without Direct Engagement
Research for B2B purchasing today frequently does not include direct engagement with the vendor.
Instead, buyers often engage with salespeople very late in the process. The vast majority (83%, according to a Gartner study) of what goes into a purchasing decision occurs outside of meeting with a supplier. This includes tasks such as researching independently (online and offline) and meeting with the buying group.
The increased amount of research companies are doing on their own into potential purchase decisions, combined with an ever-increasing reliance on remote or digital interactions, means building trust must become more of an asynchronous, always-on function.
Thought leadership content is an effective method of building that credibility and trust. Potential buyers read or view the content, develop a sense of the provider’s expertise in their field, and that aids them in their purchase decisions. Nearly two-thirds of buyers (64%) say that an organization's thought leadership
content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets
Building Brand Narratives Without Direct Promotion
Our survey revealed B2B buyers are generally turned off by content that is overly promotional or sales-driven.
When thought leadership content is done well, it provides valuable information that positions a company as a trailblazer in its field. With the content you develop, you can craft narratives that create interest and demand for your offering, and do so without ever having to directly promote your brand.
In short, the content speaks for itself about a given company’s expertise. Boosting it with paid promotion can bring the best of both worlds by expanding your relevant reach with a value-driven message.