Select the down arrow

It also guarantees that the advertising campaign on Google will be displayed next to content that is important from the perspective of the target group. Topic targeting enables contextual targeting and helps you reach users in specific cases, so you can choose websites, apps or videos related to topics that match your audience or company profile. In practice, Google ads will appear on many pages with a specific topic at the same time.


This method of targeting campaigns on the Google Ads advertising network allows you to target your campaigns to multiple pages devoted to a given topic, so you can re B2B Email List ach a wide audience. To use topic advertising targeting, follow the steps in the guide below. Go to your Google Ads account. Click the "Campaigns " icon. Select "Audience lists → keywords → content " from the menu. Click "Content".



then select the campaign youe editing. Go to "Edit Content" → "Topics" → click the down arrow. Select the topics you will target with Google Ads ads. Click "Save". Tip If you do not want to display your ads on websites with specific topics that are not directly related to your company profile, use the topic exclusion option. Placement targeting Google Ads placement targeting focuses on selecting the sites where you want your ads to appear.